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Thursday, May 8, 2008

M-U-D spells Y-U-M




The New York Times has an interesting article today about how some off-season attractions can become total destinations. I don't know if I'm buying Vermont's plans, but they are creative, to say the least...



By KATIE ZEZIMA
Published: May 6, 2008


LOWER WATERFORD, Vt. — In Vermont, mud season is the limbo between winter and spring, when the snow melts, the crocuses start peeking through and rubber boots and low gears are needed to navigate the mess that takes over many roads and fields.

For some, it is the perfect time to hop a flight to Florida or, for the more adventurous, go off-roading. But for the state’s hospitality industry, it is painfully quiet.

“People come for summer, they come for foliage, they come for winter skiing, and we tend to get overlooked in the spring,” said Sara Berthiaume of the Three Stallion Inn in Randolph, Vt.

For the last few years, the Three Stallion and 13 other inns have been trying to make muddy northern New England a destination, offering free car washes, complimentary mudslides (the drink) and spa mud wraps for travelers looking for an off-season getaway.

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